Carmia Parsons
Copywriting and Storytelling
Converse - Digital Copywriting
During my junior year at Kent State I developed a writing campaign - "The Shoe That Grows With You" - for the shoe brand Converse. My goal behind my writing is to promote the classic high top chucks and expand the audience past children, teens and young adults but towards the older age demographic of adults.
Beringer White Zinfandel - Print Ad Writing
During my sophomore year of college I wrote and (poorly) drew print advertisements to promote a European wine. These ads were made with the post-grad college students in mind by showing various situations/feelings they go through after graduating.
Acme Windows Solutions - Email Marketing
During my sophomore year of college I created various copy for emails for Acme Windows Solution to promote their adhesive window film. The purpose behind this film is to offer home energy efficiency and security to customers. The goal behind the copy of these emails is to show customers that the company cares for their home and with the use of this product it will alleviate the stress of home owning.
Canva Promotion - Infographic
For a class project I created a infographic by using the platform Canva to promote the benefits of using Canva as a professional. In order to create this I had to conduct research on what Canva offers to customers as well as their usability within the platform to help professionals advance in their projects/careers.
Eaton - Pride Story
During my internship at Eaton I had the opportunity to write a news story that was distributed to all 11,400 employees in the aerospace sector. This news story was dedicated to the teams in the sector who showed their support for the LGBTQ+ community during the month of June. As well as the various events that took place at Eaton sites to support the LGBTQ community.
